What it is: An exfoliating, sulfate-free scrub that lifts away impurities and buildup while balancing and soothing an itchy, irritated scalp (whether oily or dry).

Hair Type: Straight, Wavy, Curly, and Coily

Hair Texture: Fine, Medium, and Thick

Hair Concerns:
- Dryness
- Oiliness
- Flaky, Dry Scalp

Key Benefits:
- Detoxifies and removes buildup, oil, and impurities
- Hydrates, balances, and soothes an itchy, irritated, and flaky scalp
- Clean and naturally derived, formulated 6-free™, and made with a proprietary NOVA Complex® that purifies, nourishes, and refreshes

Formulation: Scrub

Highlighted Ingredients:
- Binchotan Charcoal: Detoxifies and draws out impurities that clog the hair follicle and cause buildup on the scalp.
- Coconut Oil: Moisturizes the scalp, preventing dryness and flakiness.
- Peppermint, Spearmint, and Tea Tree Oil Complex: Has a cooling effect on the scalp and reduces itchiness, irritation, and flakiness.

Ingredient Callouts: This product is vegan, cruelty-free, and gluten-free, and comes in recyclable packaging.

What Else You Need to Know: Made with 95 percent naturally derived ingredients, this shampoo supports absorption of key vitamins and minerals for long-term hair health while balancing scalp hydration for both oily and dry types. Peppermint, spearmint, tea tree, and coconut oils soothe and refresh, while binchotan charcoal and plant-based exfoliators lift away buildup, impurities, dead skin, and excess oil that can clog hair follicles.

This product is an Allure Best of Beauty award winner.

Clinical Results: In a clinical study, after 1 use:
- This product increased scalp hydration