What it is: A jet-black, ultra-volumizing mascara that creates fullness you can’t stop bragging about.

Highlighted Ingredients:
- Acacia Senegal Gum: Builds volume.
- Oryza Sativa (Rice) Bran Wax: Defines, structures, and lengthens lashes, helping deliver a long-lasting effect.
- Paraffin, Synthetic Beeswax, and Glyceryl Stearate: Thicken the appearance of lashes and create volume.

Ingredient Callouts: Free of parabens. This product is also cruelty-free and gluten-free.

What Else You Need to Know: Lash Brag instantly creates the look of dramatic, full-bodied lashes with extreme volume. The specially designed hourglass-shaped brush separates each lash; coats with lush, full pigment; and glides on without weighing down lashes—giving you a voluptuously defining lash look that last all day.

This product is an Allure Best of Beauty winner.

Consumer Survey Results: In a 116-person consumer survey:
- 91% said their lashes gained visible volume
- 91% said their lashes appeared longer
- 89% said their lashes appeared fuller